Lead: An economic development opportunity with a specific company (or company representative) in a specific industry with one or more defined parameters (potential jobs, capital investment, etc.). Leads require more customized data fulfillment because they require specific information based on detailed requests (real estate, workforce, incentives, etc.). At the lead stage, a company is “interested” in Buffalo Niagara for its business expansion or relocation. Leads may or may not have participated in the first round of due diligence meetings.
A lead is the second stage of our opportunity classification rankings. It is more serious than an inquiry but not quite a project. In the lead stage a company is interested in Buffalo Niagara but has not necessarily gotten down to a short-list of locations for its business expansion or relocation.
Opportunities are categorized on basic guidelines and discernment from our involved business development staff. The path to expanding or relocating business in Buffalo Niagara can be long and winding, but it’s one we’re quite comfortable (and happy) navigating in lock-step with our clients.
